So I see that you found it.
I suppose a sense of congratulations are in order.
Was it amusement, or was it curiosity? Any number of marketing stunts, advertisements hidden in plain sight, or the ignominiously-titled "dank memes" could've been what you found.
Did you genuinely want to see what was hiding, hidden so inconspicuously as it was?
Because if you did, I can tell you.
I can let you in on a secret.