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So I see that you found it.

I suppose a sense of congratulations are in order. 

Was it amusement, or was it curiosity? Any number of marketing stunts, advertisements hidden in plain sight, or the ignominiously-titled "dank memes" could've been what you found. 

Did you genuinely want to see what was hiding, hidden so inconspicuously as it was?

Because if you did, I can tell you. 

I can let you in on a secret.

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